Early-stage technology company · Beijing
Zhongsheng Xincai is building the next generation of casual entertainment: experiences designed around enjoyment, not interruption. Our first products are casual games for Google Play and the App Store.
We are working toward the next generation of casual entertainment infrastructure: a higher standard for how play is discovered, experienced, and rewarded. Our current work is the development of casual games for Google Play and the App Store.
Players should find games because they fit their interests and offer something genuinely worth exploring — not simply because someone paid to put them there. We are designing discovery around relevance, originality, and a judgment of quality.
The real value of a session is what a player gets back: surprise, emotion, beauty, exploration, competition, or connection. Clicks and minutes can describe behavior; they cannot decide whether the experience was good.
When lasting player enjoyment earns distribution and reward, creators can focus on gameplay, art, strategy, and new ideas instead of designing every moment around advertising. Better incentives make better entertainment possible.
As our work grows, we hold it to the same standard: better discovery for players, fairer distribution for original work, AI-native creation guided by human taste, and higher-quality interactive entertainment.
Zhongsheng Xincai Technology (Beijing) Co., Ltd. was established on 11 July 2023 and is registered with the Pinggu District Market Supervision Administration, Beijing, China. Our registered legal name is the Chinese name shown below. The English name is a transliteration of it, used for international correspondence and app store listings.
Email is the best way to reach us. We read every message that arrives at the address below.
No. 111-233921, Hanzhuang South Street, Jinhaihu Town,
Pinggu District, Beijing 101201, China
北京市平谷区金海湖镇韩庄南大街111号-233921